Substitute Ingredient Discovery Leads to New Puralen Herbal Laxative for Nano Essentials

North York, Ontario (PRWEB) September 10, 2012

In the tradition of skilled researchers and developers that have discovered new products and remedies by accident, Nano Essentials is excited to announce their new Puralen herbal laxative. The result of a manufacturers accidental ingredient substitute for E-Drops, Puralen is an all-natural diuretic and stool softener that regulates colon and urinary tract health to treat constipation, clean the colon and act as a urinary tract antiseptic. Nano Essentials produces and distributes innovative and healthy nutraceuticals that are based on natural therapies and absorbed naturally by the body.

While dedicated research in pursuit of a specific solution has brought about some of the worlds greatest products, happy accidents have played a highly significant role for an almost equal number of innovative solutions. From the microwave oven and Post-It Notes to Viagra and corn flakes, many of todays ubiquitous products are the result of happy accidents. Now, Puralen, the new herbal laxative from Nano Essentials joins that pantheon of groundbreaking solutions.

As a leading healthy nutraceuticals research and product development company, Nano Essentials has brought innovative all-natural products such as E-Drops Nano for urinary tract infections and cystitis to world markets. It was in the course of producing a new batch of their E-Drops Nano that the shipment of an incorrect manufacturing ingredient known as lecithin led to the discovery of Puralen. Lecithin is a naturally-occurring compound found in a variety of plant and animal tissues. Our 60 years of combined experience in research and development led us to experimentation with the different lecithin as a substitute ingredient in our very specific E-Drops Nano formulation, said Nano Essentials representative Vedran Hasanagic.

The Nano Essentials researchers thoroughly tested samples from the experimental batch in their laboratories and determined that the resultant product was not only safe, but had some interesting new medicinal properties. After internal testing with the president and select staff, they soon discovered that the alternate lecithin gave the drops an excellent and natural laxative property. After more testing on the all-natural experimental solution, we slightly modified it to enhance its bowel and digestive tract cleansing properties, said Hasanagic.

Dubbed Puralen, the digestive tract cleanser is an all-natural diuretic and stool softener that regulates colon and urinary tract health to treat constipation and clean the colon. Since it is an herbal solution based on the original E-Drops, it also acts as a urinary tract antiseptic.

What makes the new Puralen so innovative as an excellent digestive tract cleanser and herbal laxative is the fact that it causes no dependency after prolonged use and also has the added plus of providing pleasant breath to the user, said Hasanagic. As a research and development company using state-of-the-art nanotechnologies to deliver healthy alternatives to conventional pharmaceuticals, Puralen fits perfectly with our mission of creating products that are all natural without the dangerous side effects of many pharmaceuticals.

For more information, please visit http://puralen.com/







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Mens Health Brand Gets Big Surprise

Durham, NC (PRWEB) September 11, 2012

A new study by Phoenix Healthcare, a division of Phoenix Marketing International, has found that half (47%) of men 45+ suffer from multiple mens health conditions known mostly by their acronyms ED, BPH, Low T and gout. This market of mixed morbidities is larger than any one of these conditions individually. With over 30 million men today (and growing by 14% in 2020 and 27% by 2030), it is no wonder pharmaceuticals are rapidly heating up competition for mens attention to learn about their conditions and their brands.

Seventeen (17) ED, BPH, gout, or Low T brands jumped up DTC advertising by 33% to over $ 400 million dollars. This represents very rare growth in DTC. To learn if that much money resulted in more men to talking to their doctors, Phoenix surveyed a large random sample of 1,500 men, 45+. And what they discovered was surprising.

Only 1 in 10 men (13%) who talked to their doctor about their mixed gout symptoms talked about their gout. This is in stark contrast to the 8 in 10 men (76%) with mixed gout symptoms who watched Takedas gout treatment ads or Ulorics green flask ads. Despite having gout symptoms, it was their symptoms for ED, Low T then BPH that won the largest shares of symptom discussion. Clearly, the battle for market growth is fueled by the competition for share-of-voice in the physicians office.

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