Mens Health Brand Gets Big Surprise

Durham, NC (PRWEB) September 11, 2012

A new study by Phoenix Healthcare, a division of Phoenix Marketing International, has found that half (47%) of men 45+ suffer from multiple mens health conditions known mostly by their acronyms ED, BPH, Low T and gout. This market of mixed morbidities is larger than any one of these conditions individually. With over 30 million men today (and growing by 14% in 2020 and 27% by 2030), it is no wonder pharmaceuticals are rapidly heating up competition for mens attention to learn about their conditions and their brands.

Seventeen (17) ED, BPH, gout, or Low T brands jumped up DTC advertising by 33% to over $ 400 million dollars. This represents very rare growth in DTC. To learn if that much money resulted in more men to talking to their doctors, Phoenix surveyed a large random sample of 1,500 men, 45+. And what they discovered was surprising.

Only 1 in 10 men (13%) who talked to their doctor about their mixed gout symptoms talked about their gout. This is in stark contrast to the 8 in 10 men (76%) with mixed gout symptoms who watched Takedas gout treatment ads or Ulorics green flask ads. Despite having gout symptoms, it was their symptoms for ED, Low T then BPH that won the largest shares of symptom discussion. Clearly, the battle for market growth is fueled by the competition for share-of-voice in the physicians office.

Phoenix Healthcare introduced the 360

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Male Impotence Specialist Advanced Male Medical Center Offers Tips on Sexual Activity and Diabetes

San Francisco, CA (PRWEB) October 04, 2012

Advanced Male Medical Center in San Francisco is currently offering tips on potential erectile dysfunction treatments that diabetic males should discuss with their doctors.

What is the relationship between sex and diabetes? Is there any reason for a diabetic man to reduce his level of sexual activity? Larry Stephens of Advanced Male Medical Center said. There is no reason for a man with diabetes to reduce his level of sexual activity. However, there are complications of diabetes that may hinder a man’s ability to have and sustain an erection.

If a man has damage to the small blood vessels or the nerves involved in achieving an erection, the flow of blood into the penis may be impaired, preventing him from achieving or sustaining an erection.

Advanced Male Medical Center recommends the following:


Free Contraception May Turn-Out Votes in November but Few Women Have Turned to the News to Learn Whats Covered

Durham, NC (PRWEB) October 10, 2012

Effective August 1 of this year, 47 million women became eligible for free preventive services under the Affordable Care Act (ACA) and can begin participating in their health plans next enrollment period. All FDA-approved birth control methods including hormonal pills, patches, IUDs and IUSs are covered. For most women who have a co-payment for their contraception this could result in an average savings of $ 200 a year. However, according to the Phoenix Marketing 360


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