Free Contraceptives to Drive a Rush to Switch

Durham, NC (PRWEB) November 13, 2012

OBGYNs expect one-third (32%) of their patients to immediately demand to be switched to a free option as soon their 2013 health plans take effect, according to a Phoenix Healthcare national poll. These doctors also believe that few of their patients (19%) will know which brands they can choose from for free. Phoenix, which tracks the birth control shopping patterns of 1,000 women each month, predicts a battle among brands to become first choice preference will heat up the DTC market by the end of the year.

The poll was conducted over the weekend of October 27-28 by Phoenix Healthcare in partnership with MedePolls. Phoenix Healthcares 360


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